Fully 89% of parents of a child age 5 to 11 say their child watches videos on YouTube, as do 81% of those who have a child age 3 to 4 and 57% of those who have child age 2 or younger. YouTube Can Be Inappropriate For KidsĪccording to studies conducted at Pew Research Center, "YouTube has emerged as a key platform for both younger and older kids. And according to Jeff Nalin, a psychologist and co-founder of the Paradigm treatment center for teens, compulsive internet use and depression go hand-in-hand for more and more of today’s kids & teens. 31% of kids who shared a news story online later discovered it was inaccurate.Ī never-ending stream of content combined with peer pressure and FOMO push kids into a vicious cycle of compulsive internet use.
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The percentage of young kids who watch online videos every day has increased from 24% to more than a third (34%).
YouTube’s in-built search and AI-based algorithms work with amazing accuracy to showcase “recommended videos” that one just can’t ignore. More than five billion videos get viewed on YouTube everyday and over 300 hours of video are uploaded to YouTube every minute! And more than 70% of the views come from mobile devices alone, which are always at hand and can be carried anywhere (to bed, to the toilet, or even while driving). There’s no other type of content that commands such levels of attention, virality, engagement and excitement, especially among kids. Across the world, people clock in upwards of 1 billion hours of videos watched on YouTube everyday beating Netflix and Facebook views combined! Additionally you can navigate YouTube in over 80 different languages, covering nearly 95% of the Internet population. Beyond doubt, YouTube is THE most addictive site/app online.
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